DIE MÖRDERFACKEL / Copywriting for advertising book
Story / Thirty of the best German copywriters were asked to analyse an ad and come up with a better solution. Their words had to be structured into a book.
Solution / We gave the book two covers. Inside is a boring, wordy title and outside a better snappier one. This in effect neatly reflects the book’s story.
Story / Thirty of the best German copywriters were asked to analyse an ad and come up with a better solution. Their words had to be structured into a book.
Solution / We gave the book two covers. Inside is a boring, wordy title and outside a better snappier one. This in effect neatly reflects the book’s story.
