MIMIR / Knowledge, research and data collection
Background / Mimir’s name comes from the Scandinavian god of all knowledge who guarded the well of wisdom. Mimir’s identity needed to capture the attention of ad agencies.
Solution / The logo was designed to resemble an open book or flowing water to reflect the historical background of the name Mimir. Which do you see?
Result / Research data showed our mailer, sent out in a clear envelope for maximum impact, had a 20% conversion rate.
Background / Mimir’s name comes from the Scandinavian god of all knowledge who guarded the well of wisdom. Mimir’s identity needed to capture the attention of ad agencies.
Solution / The logo was designed to resemble an open book or flowing water to reflect the historical background of the name Mimir. Which do you see?
Result / Research data showed our mailer, sent out in a clear envelope for maximum impact, had a 20% conversion rate.
